BuzzFeed Tries To Get Serious About Design

When you think of BuzzFeed, you probably think listicals animated GIF cat, contests like "What hair style of Justin Bieber are you?" And social media sharing buttons next to them stratospheric numbers. But BuzzFeed and design? No two words that sit next to each other in the minds of most people. BuzzFeed hopes to change that. the new Internet media company has just announced its first major hire design . Cap Watkins, a designer based in Brooklyn product whose CV includes companies like Etsy, Amazon and Formspring BuzzFeed yesterday Watkins joined as vice president of design company Why BuzzFeed make the technology industry to find. superior design vacation?

DESIGN should be something that permeates society.

"When BuzzFeed was first started in 2007, everything was on the Web," said Chris Johanesen, vice president of products and fourth employee of the company. "Even moving one thing was not really." But what originally began as a small viral laboratory, located in Chinatown to study how things are shared on the Internet has become a global media company with more than 200 million visitors per month and over a dozen irons in the fire. Only in 2015, BuzzFeed launch at least two requests for new and dedicated video and new properties like BFF, creating BuzzFeed content specifically for social media platforms like Instagram and Snapchat.

BuzzFeed already has a team of talented designers working for it,

 but what you need is someone to unite and projects they are working under a unified framework design, while advocating the design for the rest of society. And BuzzFeed think it was discovered that someone Watkins. "We have a lot of support on the design ideals," said Johanesen. "We believe that design is something that every decision is made. But I also think it's important not to be too precious about it. "Watkins agrees. "The design should be something that permeates society," he said. "These days, it is popular for companies that say they want to 'design, but that's not what it is. That's when everyone in a company is considering design-writers, engineers, even people selling ads, not only the designers. "